Reputation management as we know it is the most crucial part of a business these days. Every business, big or small, has to do with the online reputation in one way or another. Although, not every business has the same affordability. There are some businesses who can call-up the top class reputation management services but there are some who can’t.
However, this simply doesn’t mean that a small business cannot enjoy the benefits of a good online reputation management tool. We have gathered the list of 5 best online reputation management tools that you can use at the cheapest rates or in most cases for free.
1. IFTTT – If this, then that.
IFTTT is basically a multi-purpose app that can be used both for domestic and commercial use. The basic functionality of the app is that you can stimulate action from one channel to another. To be precise, it is an automated alert mechanism. Let’s suppose you like a pin on Pinterest, that pin will automatically be sent to your Google Drive.
So, you can try out almost 300+ such functions with this one to track your online reputation like;
- If someone mentions your brand on Quora, you can get an alert email
- You can receive a direct message on your Slack channel whenever a blogger mentions you on Medium
- You can directly save the pictures you’ve liked on Facebook to your cloud storage. etc.
KnowEm is a free service that aids brands in checking the availability of their desired product or brand name (domain names) on over 500 social media and news sites. This is more of a social media account management tool which allows you to have an instant overview of your accounts. In this way, you can grab the desired brand name and arrange for its security proactively.
Review tracker is a common place for keeping track of all your customer reviews that you may gather at multiple online forums. You get to manage all those reviews under a single dashboard and get exclusive reports for each review channel. So, in this way, you can learn about your customers’ review patterns at different platforms.
Talkwalker is precisely a free alternative to Google Alerts. It helps you to track keywords on the internet. You just need to enter your brand’s keyword into the system and it’ll do the rest for you. Also, you can keep track of your social media presence with this tool. It will show you a detailed summary of your brand’s 7 days performance on all major social media and blogging channels.
In this way, you can have a better understanding of your overall online presence and that too without paying a buck.
BrandsEye is yet another online reputation monitoring and management tool. The best part about BrandsEye is that it allows you to compare yourself with your online competitors. This tool is accurate for all sizes of businesses out there as it helps them in tailoring solutions from improving customer experience to political campaigning. More so, they offer 3 pricing plans which are inclusive of 2 weeks trial period.
Which one of the above tools did you like? Are you using one of them already? Let us know by tweeting us.
Also if you’re interested to learn about “4 Social Check Tools to Track Your Business Online”, check out our recent blog.