Is SEO actually important for my business?
According to TrustedExpert statistics analysis 90% of consumers research online before making the decision to purchase a service or product. In today’s wired era, any business not realising the importance of SEO will suffer a huge loss in both marketing value and sales because of their limited access, irrespective of it being in the B2B sector or B2C. The purpose of SEO is to increase your website’s visibility by attracting more users searching for content relevant to your service. The higher your page ranks on search engines for relevant content, the greater amount of traffic you will receive.
An improved SEO can result in:
- An improved site ranking
- Improvement in the overall user experience.
Now that we have established the importance of SEO and what it can do for you there are some misconceptions that also need to be discussed.
SEO Expectations
When some clients approach SEO companies, they immediately expect their website to appear on the first page of google search results on very competitive keywords such as ‘IT expert’ or ‘Dentist in Berlin’. SEO can take from several months to an entire year to show significant results.
Reality
Clients of SEO companies can become frustrated when the results are not as quick as they expected. They are looking to have their sales increased dramatically after their SEO investment. Every business has unique requirements and requires a unique SEO strategy. Outdated websites can take a longer time to show results whereas some websites require minor tweaks. Monitoring the growth of organic traffic is a good determining factor on the progress that SEO has made.
Having a little patience in SEO can go a long way. Work together with your SEO Partner to come up with the best strategy for your company.