It’s not an easy task to create engaging content. But, in today’s digital world it is as necessary as water to stay alive. Engaging content would help your customers to interact with your brand. Basically, its need arises when your customers get bored with your monotonous campaigns. They stop checking your websites and posts. Hence, in order to increase traffic, UGC carries special importance.
UGC not only engage your customers but also saves you time, money and increase the ROI. Everyone wants to be engaged and to be answered about their queries. UGC engage customers in a better way than any other brand engaging content.
Therefore, in this blog, you will find out the tips to engage your audience. Here is the list;
The first thing that you can do is to create a picture contest. What you can do in a picture contest? For example; you can ask your customers to take a picture of your food and post in on social media with the hashtag, the name of the dish. And one lucky winner will get a similar or different meal. This is how you can promote your products and let other people know what you are offering at your doorsteps.
Similar to the picture contest, you can create a video contest. For example; you can ask people to make a video of 30 seconds and say this slogan ”Have a break, have a KitKat”. The message that you will ask them to say is definitely tailor made. One with the best video will win the contest. This is another way through which you can create engagements.
3.Collaboration with fans on Pinterest
Pinterest is another platform where you can collaborate with famous bloggers and people who are on famous board. Use the crowdsource technique. With the help of rich pins, you can ask the customers to submit the pins related to your service and product. This way you will get a variety of content by engaging your customers.
4.Call on Bloggers
This is the best way which is being used nowadays. Bloggers tell your customers those things about you which even you couldn’t. You can invite the bloggers to your place or even send them giveaways. With their great fan following, they will tell the good about your product. With just one giveaway or $100 dollars food bill will make your reach to thousands of people.
5.Provision of Incentives
You can create another contest for your consumers. You can ask your customers to write a story or paint a mug just like Starbucks did. It could be any case study as well. Those who send will get a reward. You can also ask them to share their experience and feedback when they visit you. You can place any reward on that too. This way you can get the number of feedbacks which surely grab you more customers.
These are some of the techniques that you can use to generate the content and engage your customers. This is one real thing that competition is getting really hard as the digital world is advancing. Never make your customers bored. As they would find another place where they can fill their desire. So, always come up with the best strategy to keep your customers engaged.