It is a myth that online reputation is important only for online-based businesses. Any company needs to have a strong online presence and to take care of their online reputation. After all, if potential customers find only negative reviews when they look up your company name, then you are in trouble! Continue reading to find out our top 5 tips for managing your online reputation:
1.Focus on search results
Put yourself in the shoes of your customer: what is the first thing you will do before making a purchase or visiting a store? Looking it up online, of course! And if all your customer sees is a review after a bad review, they will simply look elsewhere! Therefore, focus on your search results and see what is on the first page of your Google results. Your goal should be to have ownership of as many pages on the top results as possible. This includes your website, your social media accounts and your blog.
2. Encourage your customers to post positive reviews about you
If you have been following our blog, you know we are big fans of customer reviews! Encourage your customers to post positive reviews of your products or services on social media. You can remind them after every purchase to rate the products or to post feedback online. Alternatively, you can also organize a contest on social media to encourage more reviews.
3. Stay relevant
In order for your results to be always on the top of the search, you need to stay relevant. Therefore, constantly update your social media accounts and post new content on your website. This way you will drive more traffic to your website and social media, which will result in higher rankings on Google search.
4. Don’t get defensive
It is not uncommon to get at least a few bad reviews or sometimes even bad press. However, the worst possible thing you can do is to get defensive! Admit to the mistake you have made and apologize for it. Make sure your customers know you are doing everything you can to fix the issue and do so as soon as possible.
5. Engage customers
Our final tip is to engage your customers as much as possible. Open up a conversation with them, ask them how you can improve or for constructive criticism. Get familiar with your customers’ tastes and opinions, so that you can improve your products. This is a clear indication to them that you care about their values and opinions! And this is what takes your online reputation from good to great!