When a company steps in the market its first 2 years are very crucial. The CEO has to drive his focus upon everything. If they do not stand out in the initial years then the company would lack behind its competitors. Today’s world is changing along with the digital transformation. Those who are unable to devise the new digital solutions suffer a lot. As there are so many companies who are even getting their businesses fully digitalized. They are formulating the digital solutions for their employees as well as for their customers.
However, if you are a new entrant and want to know how digital transformation can help you improve the customer experience. Have a look upon these stats;
In 2018 during the shopping holidays, almost one-third of the purchases are made online via smartphones. TechCrunch
Gartner stated that usage of the virtual assistants like chatbots for customer support would increase to 25% from 2% in 2017.
By 2020, 40% of the data analytics would be related to customer experience. Gartner
By 2022, two-thirds of the customer experience startups would be using Information technology. Gartner
Customer Service Portal
Microsoft stated that 79% of the millennials are interested in buying from those brands who have their mobile customer service portal.
Multiple shopping platforms
When a customer goes shopping, 73% of them uses multiple platforms for it. Harvard Business Review
Customer’s online presence
Customers who spend their time online, 42% of them use mobile phones for it. Stone Temple
Around 31% of the companies are investing in artificial intelligence so they can get one step ahead from their competitors.