The more you understand your customers, the more you can target your products and services at their specific needs and wishes. However, your customers are not all the same, therefore personalization is key! Continue reading to find out the 5 most common types of customers and how to approach them in the right way:
1. Potential customer
A potential customer is, as the name implies, not a real customer yet, but a lead. They might have already expressed some interest in purchasing from you or even has had a contact with your company. What you need to do is transform the interest they have expressed into something tangible! Therefore, emphasize the value of your products and demonstrate that you care about your customers. Even if they decide not to buy from you right now, you have left them with a good impression of your brand, which will stay with them.
2. New customer
A new customer is a customer who has just purchased from you. They probably don’t have any previous experience with buying from your company, so you need to offer them extra assistance.
Some managers might relax after making a sale and not pay much attention to a new customer, but they are wrong. You need to do everything in your power to help your new customer use your product with ease and answer any questions they might have about it. A new customer has a lot of potential to offer in terms of future sales and increasing your company’s word-of-mouth. Therefore, make sure your onboarding process is on point and invest extra time and effort into making sure your customer understands how to use your products and services.
3. Impulsive customer
This type of customer makes a decision whether to buy or not in the spur of the moment. They don’t need too much convincing, but the incentives for them to buy must be there. For example, buying must be easy to do and quick. Therefore, if you want to approach this type of customer in the right way, offer them a hassle-free service and don’t make buying too complicated.
4. Discount customer
This type of customer normally won’t purchase at full price, but would rather wait until a discount is available. Therefore, target them by offering them a deal or a discount. However, have in mind that a discount customer has low customer loyalty and would quickly switch to a competitor if they offer better prices. Therefore, make sure to emphasize not only your prices but also your high quality and competent customer service. Show them the added value of using your product, something which no competitor would offer them.
5. Loyal customer
This final type of a customer is probably one of the most valuable! A loyal customer keeps buying from you again and again. Therefore, make sure that they are satisfied with your products, so that they can turn into your brand ambassadors. By using word of mouth you can attract new customers and retain your existing ones. This is why you should ask your loyal customers to write you reviews and you can even use those as testimonials on your website.
In conclusion, by knowing your customers better, you can approach them more successfully and offer more personalized products to drive sales.