This is 2019, and every single customer out there has access to multiple alternatives to fulfill his/her needs. However, only a few brands get successful in grasping their attention.
Why do you think that is so?
Well, with so many alternatives that are more or less alike in performance, a customer seeks more than just the product/service itself. There are many other factors that play a major role in the buying decision of a customer. These are the things that make a customer’s decision worth a while and the modern customer just craves for them. We have listed down a few of those factors below, have at them;
All a customer wants in the first place is for the brand to provide the right and complete information regarding their products. This makes it easier for the customers to know if they’re buying what they really need.
Therefore, you must make sure that you’re transcending the right and complete information about your new products/services to your customers.
Reviews from the other buyers
Customers really depend upon other customers while making a purchase decision. Now, if you’re not new to our blog, you’d know how much we press on the importance of customer feedback. Customer reviews are that piece of information that can help you in putting up; the real and fair image of your brand in front of the general public.
When the potential customers find an abundance of positive reviews associated with your brand; an assurance transpires that the product is beneficial.
Many potential customers who have never used your product before, long for discount offers from your side. This is so, because, they don’t want to spend a considerable amount of money on an unknown product. Therefore, offering assorted discounts on your products/services creates an urge to try.
More so, many existing customers also wait for such offers so that they could get more for less.
In some industries, using case studies/ customer examples can also help you grab the attention of your customers. Where customer reviews can only depict the limited reactions of your customers; case studies can help your potential customers understand the detailed version of how you helped your customer in solving their problem.
This is why many customers now actively look for case studies on brands’ websites. So, it would be a smart decision to have some on yours as well.
Well, the mentioned above particulars were mostly related to pre-purchase behavior. However, this one indicates the need for the post-purchase scenario. A lot of customers sign-up to different products/services without much product knowledge and then end up ditching them. The reason is self-evident, their lack of knowledge makes them unable to take the optimum benefit out of that product/service.
Therefore, it is advisable that you must publish content that can help your customers in using your product/service productively. Also, share stories regarding the best use-cases and practices for your existing and potential customers to watch and learn.
Hey, do check out our previous blog to learn “How Salesforce Can Help To Retain Customers?“.