Are you happy with the services of your barber? If yes, then you’re a satisfied customer.
Customer satisfaction is basically the scale for gauging the reliability of your products, services, and overall experience based on either you met, fell short or exceeded the expectations of your customer. There are many reasons to support the importance of customer satisfaction, but these are the main ones;
- If a customer doesn’t go home satisfied with your services, he/she probably won’t come back the next time
- Satisfied customers lead to a better brand reputation (the power of “word of mouth”)
- If you don’t satisfy your customers, your competitors would
There may be dozens of factors contributing to the success/failure of a business but, customer satisfaction is the most critical of all. The rule is simple – If you care about your customers they’ll care about your services or products but if you ignore them, don’t expect them at your doorsteps again.