Email marketing is one of the pioneering technique to stay in touch with customers. However, it is not like its old fashioned and nobody cares about. Instead, with time it evolves and proves itself as the best way to communicate with customers. Looking at how frequent your customer visits you. You can send them discount cards and vouchers. It provides them a great sense of acknowledgment. Moreover, you can tell them about your latest products/services.
According to a 2018 Radicati Group study, there will be more than 3.8 billion email users before the start of 2019, over 100 million more than the previous year. In other words, over half of the entire planet uses email right now. One cannot just limit his thoughts when it comes to email marketing. You can do as much marketing as you want. As all your potential buyers are using email.
Best ways to put in use the email marketing technique
There are several ways which are effective. Pros have given their tips on how to put email marketing to its best use. Let’s see what they have to say.
1.Integration of message into multiple channels
According to Ali Rastiello, co-founder of Web Profits, there must be a great focus on the integration of the message that you want to convey in multiple channels. Says, she did a mistake in her early days when she should integrate her email marketing message into multiple channels but she didn’t. Also, she sees lots of marketeer doing the same thing today. When you market something then you must market with a purpose.
2. Eliminate the people who don’t like to hear
From enchanting marketing, Henneke Duistermaat says; from her personal experience, she has learned that you cannot make every happy and satisfy. Sometimes it is good to eliminate the people from your list who don’t want to respond you. Save your time and money for someone who is more worth it.
3. Market the relevant information with the audience
Kath Pay, the founder of holistic email marketing, says you need to be very specific about your audience. You must know that you are sending emails to the people but not the machine who ignores it. The information you send must be relevant in every context. It reaches the targeted audience. It is about leading with marketing and letting technology bring it to life. There is no way around.
4. Use of Preheaders to double the length of the subject line
Founder of Freshinbox, Justin Khoo says he should have known about the importance of the preheaders. They play a significant role. Use of preheaders would highlight your subject line which is mostly overlooked.
5. The better understanding of Email Rendering
Chad White, research director at Litmus shares his experience about the email rendering. This is from the developer point of view. Like in his start he didn’t know how inconsistent email client support for coding is and so do the email rendering. He suggests, today’s marketer must create a “platform perfect” for email that provides the best user experience.