2018 was a year of many new advancements in the online business world. Around 3.2 billion people out of the total world population use social media as of now.
Do you know what that means? It means that nearly half of the world’s population comes online to interact with their friends. However, not only their friends are on social media, but many businesses are there as well and most importantly – you are there!
Now, as a marketer you must be on the hunt to look for the latest marketing tips and techniques to follow online. So while you’re on that, let us share with you the 5 things that you should definitely be expecting from social media in 2019. In fact, we would advise you to not make the mistake of missing any single one of them.
1. Continuous growth in Influencer Marketing
If we talk about Influencer Marketing, the term has already been very popular for quite a while. It is becoming a primary approach for the purpose of spreading brand awareness and acquiring new customers online.
The reason behind this success of influencer marketing is its personal touch. It gives people a sense of connectivity and empathy while they’re about to make a purchase decision. As far as the ROI is concerned, the technique is also worth your investment. According to the Digital Marketing Institute, influencer marketing campaigns earn about $6.50 against each dollar spent.
However, in 2019, it is expected to become a significant part of the marketing efforts of most e-commerce businesses.
2. More companies to enter in social listening
Social listening involves; listening to all kinds of customer engagements, conversations and brand mentions that include your business. Now, the parade doesn’t end here, not only you need to comprehend what they say, but why they’re saying it. Once you crack that, look for ways in which you could improve your overall customer experience.
As more and more brands are acknowledging the virtue of social media, they’re willing to get more strategic in their social media presence. The old market players must watch out as plenty of new businesses are expected to keep an eye out for social listening. So, by the end of 2019, the social sites are expected to become even more saturated than they are now.
3. Smart targeting and re-engagement
Social media is being used as a source of brand advertisements for a long time now, especially Facebook. You acquire many new customers who may never have known about your business, if not for social media. The reason being its amazing reach and a huge audience for the companies to throw their brand stories at.
2019 seems to be the year that will be followed by new customer acquisition, engagements and targetting trends. A very great example for this would be a new ad feature that Facebook released recently; “click-to-WhatsApp”. It allows you to generate ad campaigns that will redirect your viewers straight to your WhatsApp inbox.
4. Newer data collection trends
Social media is a filled with loads of potential customers, from where you could conveniently obtain massive information about your target audience. But with the arrival of GDPR and new data privacy laws – many marketers are now very cautious about how they are going to collect and use the personal information of their customers.
So, 2019 will be more about finding new trends in data collection. More so, if conscientiousness remains at hand while dealing with consumer data, your chances are great for long-lasting success.
5. More attention towards User-Generated Content
User-Generated Content is a great resource for increasing the credibility of your business. It takes off from your shoulders, the burden for curating a constant amount of high-quality engrossing content. The biggest advantage that it provides you is, it validates that your company values its customers and their opinions.
So in 2019, strong customer relationships await for those brands, who collect their customer feedback and then feature that within their content.
You don’t need to be a social media marketer to understand the virtue of social media for your business. However, it should be your responsibility to keep things sound from your end. Therefore you need to;
- Start focussing on your social listening skills
- Incorporate influencers in your online marketing strategies
- Learn new modes of customer targeting and engagements
- Take special care of your customers’ privacy while collecting information
- Finally, don’t forget to develop a user-generated content portfolio
2019 is going to be a year of some amazing developments, just be sure to make the most out of it.
Outsourcing business activities can be a great strategy to achieve your optimum market potential. Learn “What Do You Get By Outsourcing Social Media Management?” in our recent post.