The customer feedback industry has completely revolutionized the way we choose which things to purchase and which businesses to visit. Nowadays, any industry needs to optimize customer reviews if they want to survive. By having plenty of positive reviews online, a company signals that they are trustworthy and their products and services are reliable. Read below to find out which industries need customer reviews the most:
1. Hospitality industry
The hospitality industry is the industry affected the most by customer reviews. A 2018 survey conducted by BrightLocal found out that 60% of all respondents have looked up reviews for restaurants and 40% for hotels. Customers are wary of the pictures of hotels and restaurants shown online. They would actually rather trust what other customers say about it. This is where user-generated content becomes crucial! Encourage your customers to post pictures and videos on social media. Thus you can reach even more new potential customers.
2. Healthcare industry
Customers are now used to leaving reviews for their doctors, dentists and other healthcare specialists. According to the abovementioned survey, more than half of all respondents said that they look up reviews for their doctors online. One-third of the parents interviewed said that they chose a paediatrician after looking up reviews online. As healthcare is something everybody cares about and also in many cases can be quite expensive, it is no surprise that the healthcare industry is so dependent on customer reviews.
3. E-commerce industry
Buying online has become so easy and widely available! Therefore, it is no wonder that the e-commerce industry is relying on customer reviews so much. Customers give feedback on anything from sizing, quality, delivery speed, customer service, to comparison to competitors, etc. Therefore, anybody running an actual or online store of any kind needs to invest heavily in encouraging customers to leave reviews.
4. B2B industry
The B2B industry is another industry affected by customer reviews. Often potential customers would look up reviews from previous customers to see if what the salesmen are promising is real. Potential customers want to know why other customers chose this company and in case they switched to a competitor, what caused this. For example, SaaS customers often would write detailed reviews comparing the quality and prices of your company compared to others. Therefore, make sure you encourage your customers to leave you positive reviews if they are happy with the services you have provided.
5. Outsourcing industry
Finally, the outsourcing industry also has a dire need for customer reviews. The reason behind this is that when you are outsourcing, it can be difficult to choose a company without being physically there. But by providing your potential customers with reviews, you give them a sort of reference or a “social proof” that you are trustworthy and reliable.
Those were the top 5 industries which need customer reviews the most. If you want to improve your customer feedback game, read our article “Best Customer Feedback Practices in 2019”.