Do most of your customers fly off your website midway of their purchase?
Well, maybe you should pay some attention and try to learn more about it. Customers come to your website to save their time and get the best solution for their problems. When they don’t find what they were looking for or they feel difficulty somewhere in the ordering procedure, they’re bound to leave.
Therefore, it should be your utmost responsibility to work on their retention as well.
So, what is an exit feedback form after all?
An exit feedback form is your best shot at gaining from the situations like above. It is an online tool that tells you why your website visitors are leaving before making a purchase. Usually, they halt their activities at some point in your ordering funnel or other conversion ends. One of the most common acts in such cases is shopping cart abandonment.
However, by applying an exit feedback form on all such probable places on your website, you can learn your common visitor problems and prevent them from happening again.
Where can you embed an exit feedback form on your website?
An exit feedback form is meant to be embedded along your ordering funnel. It must be optimized to pop-up whenever it seems like your visitor is about to leave before the purchase.
Some indicators for such a situation can be; when the cursor is moving towards the browser’s “exit” button or the user attempts to switch away from your website. Another situation could be that your visitor switches over to some other section of your website without completing his/her order.
So, on such moments, your exit feedback form must be there to ask the visitors about their experience with your website.
Benefits of using an exit feedback form
If it isn’t already clear from the above information, an exit feedback form can help your business big time. Here are the major advantages that you can gain from them;
Get on-spot feedback
When you embed exit feedback forms at different levels of your website, it allows you to attain page-specific feedback. You can ask your visitors on-spot questions with it.
Furthermore, when you get on the spot feedback, it helps you in tracking down exclusive problems that the users face on the multiple pages of your website. So, not only can you find the problem, but also identify the side of your website which needs more attention.
Have better response rates
Well, to be fair, exit feedback forms are shorter than the regular survey forms. Unlike them, they are quicker to fill and don’t take several minutes of your users. So, the visitors are most likely to participate in your feedback request.
In addition to that, these feedback forms are mostly triggered as a pop-up message. So, the visitors don’t need to exclusively open up a new window to fill them up. Provided this point, your leaving website visitors will not feel much strain in answering your questions.
Increase your conversion and retention rates
When a visitor responds to your exit feedback form, it helps you obtain a whole lot of valuable information. If you use this information wisely, it can help you make some tremendous reforms in your order funnels and conversion procedures.
Exit feedback forms are real-life case studies of your website’s commercial scalability. They present you with the actual problems that your customers are facing while making a purchase. These problems could either be technical or psychological. However, if you are able to effectively solve them in time, you could generate new sales leads.
Moreover, like product feedback, when you dedicatedly work on exit feedback responses, it shows your customers that you care about them. Thus, boosting your customer retention rates as well.
We hope that you have understood the importance of an exit feedback form and the benefits it can provide to your business. Now, it’s time for you to take some actions based on this knowledge.
Analyze your website thoroughly and identify the different touch-points in your online customer journey where you could apply these exit feedback forms. Once you do that, you’ll have great chances of gaining a strong and long-lasting relationship with your customers.
Moreover, check out our recent blog if you wish to learn about “How Can Online Feedback Help Your Product Managers?”.