When you start a new service you are providing someone with what they need. Whether your service is legal, dental or software, etc. To make the most of your professional service you need actual customer feedback. This feedback will tell you whether your customer will refer you to a friend, family member or colleague. They can provide you with tips on what you can do to give a better overall experience.
Collecting customer feedback shows that you care about your customer and value their opinion. You are not only improving your relationship with them but also creating brand ambassadors for your business since satisfied customers are the best brand ambassadors you can have.
Not only does feedback collection allow you to improve relationship, it also allows you to retain customers. Customers that are satisfied with your service will stay with you for longer rather than to switch to another service provider. Through active communication with them, whether is negative or positive, they know that you are listening and are working to improve their negative experience. It shows the devotion and dedication to their customers.
Most importantly, reading customer feedback online allows other customers to make better, faster and more informed decisions. As a result of google and social media, we live in an age when customers investigate their service provider actively before making a decision. It is important to provide easy means to your existing customers to post reviews and for new customers to have access to them.