With so much news, social media feeds and content noise out there – people are looking for authentic information rather than just fake branded content. User Generated Content or UGC is not only an important but a vital requirement for the success of any business/service. How can UGC truly benefit your service?
- UGC increases the credibility of your business. With so many companies claiming to provide quality professional services, feedback from actual customers speaks wonders about your business. It proves that you have loyal customers and a service that is worth talking about. Simply put, consumers have more faith in UGC than branded jargon trying to ‘reel the fish in’.
- Reduces the amount of high-quality engrossing content curation required. It can be tricky to constantly create good quality content. User-generated content increases the pool of marketable content that you have access to through your website and social media. It allows your marketing team to combine professional content with UGC, producing a better net result. User-generated content often results in a higher quality creative content without using as many in-house or external paid resources.
- UGC validates that your company is listening to feedback from customers and acknowledging them to help improve overall quality. It makes your company appear more authentic by giving more realistic insights into your service directly from the voices that matter.