Are you familiar with the term Word of Mouth?
Well, if you are not, then let us break this to you that you are daily affected by it in one way or another.
You won’t feel as amazed as you did when we’ll brief this concept to you. Word of mouth is the interchange of positive or negative information about products and brands among various people. Moreover, this spread of information is directly related to the purchase decisions you make on a daily basis. In short, word of mouth is the second name for customer reviews.
Customer reviews can really influence a person to make an actual purchase.
Why are Online Customer Reviews considered so important?
They make the customers buy from a business
Customers only feel safer while buying from a brand when they see others do the same. You can identify the importance of customer reviews by Bright Local’s 2017 Local Consumer Review Survey. The survey says that customers have a habit of reading an average of 7 reviews before making a purchase or putting their trust in a business/brand. In another survey by “Iperceptions”, it was found that 63% of consumers are more likely to make a purchase from a website that has customer reviews on it.
They improve Customer Service of the business
Whenever a customer leaves a review for the business – be it good or bad – helps the business keep its ears to the ground, with a view to gauge the overall customer satisfaction levels and general public opinion. This allows the business to retain its happy customers by maintaining the quality of its strong points – and to convert the dissatisfied customers into the happy ones by working on its weak points.
They benefit the SEO
Where offline reviews just impact the purchase decisions, the online reviews also impact the ranking of a product or a business on Google. Google ranking is mainly determined by three things, which are as follows:
In case of reviews, only the prominence plays part in impacting a brand’s local ranking on google. If you have ever heard about this old mantra “content is king”, then let us tell you that it has never been so applicable anywhere but in our context.
When a business updates its website with user-generated content or even link up their google plus page, it automatically generates a unique content for their website that will ultimately increase the site’s ranking on Google and let it stand out from its competitors.
They let the business carry a good reputation
Reviews are the voice of your customers and if a business gets successful in getting even a handful of good reviews, in the beginning, they can boost up its reputation to a great extent. In case a business invests out a certain budget on its marketing campaigns to get customer reviews, the spent amount may exhaust in that while but the reviews earned through it are going to stick around forever. The positive feedback a business will then hold, is going to earn it a huge lot of potential customers and will also spread a strong brand awareness among the masses. Simply putting, good reviews will have the customers doing marketing for the business without it having to spend even a single penny.
So, our answer to the real question here, “Will online customer reviews ever rule the corporate world?”, would be; “haven’t they already?” We mean, without having an optimum level of online customer reviews, it’s really hard for a business to even breathe in this competitive corporate era. As according to the latest trend among online shoppers, consumers searching for a product would type; “product name” plus review – If they can’t see any review associated with that product/brand, they won’t spend another second viewing it and would scroll away.
Therefore, anyone, with a view of starting a new business or taking their existing business to the next level, should understand the real importance and value of customer feedbacks in today’s business world. Having a proper feedback collection system is really important for that matter and a leading feedback management company like TrustedExpert can help you get that job done in a pretty precise manner – TrustedExpert makes it easier for service providers to gain customer trust by enabling easy collection, management, and marketing of feedback and pushing it to Google, Bing etc. This not only does increase the online visibility of the organizations but also helps them in improving the performance of their online ads.